The only live storytelling masterclass built to elevate women in business and the arts
About the Series
The Story Changes Culture Masterclass is a series of storytelling workshops with our founder and lead advisor Jennifer Cloer, who has been recognized for supporting women in business and creating cohorts that become communities with lifelong connections.
The series includes three custom tracks designed for entrepreneurs, executives, and artists. The five-week series features four workshops, a variety of engaging exercises, a supportive community, and a one-on-one mentor session with Jennifer.
Who is it for?
The Story Changes Culture Masterclass is for women who feel the urgency to have an impact and know that story is the most powerful way to do it.
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Founders & Entrepreneurs
who need to build momentum for their young companies.
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Leaders & Executives
who want to lead with clarity and create a rallying cry that people will follow.
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Artists & Writers
who want to influence culture through bold, personal storytelling.
Narrative power is cultural power.
Why it's essential
If you’re building a company, leading a team, or creating art, you’re also building a story. Stories are how we connect, how we decide who to trust, what to buy, and where to spend our time.
Our Masterclass is designed with the following principles in mind.
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Every day, audiences are drowning in headlines, hot takes, and half-truths. The volume of information has never been higher, but the meaning has never been thinner. In a world where attention is the most valuable currency, the only way to break through the noise is with an emotional and human story.
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When the same people always control the narrative, entire communities can be erased and truths are buried. Elevating new voices, especially those long ignored, is how we reclaim power and reshape culture.
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Facts and figures can inform, but they rarely inspire. Storytelling is what turns numbers into names, issues into urgency, and ideas into action.
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Audiences can sense when a story is manufactured or manipulative. What endures are stories grounded in vulnerability, and humanity. That’s where connection happens. That’s where influence lives.
Choose the track that’s right for you
The Tracks
Our Masterclass Series is detailed below. Space is limited. We cap participation to allow for small class sizes that offer deeper intimacy and trust with your cohort.
Track #1
Story as Business Strategy
For Founders & Entrepreneurs
Week 1: What Exactly is Story
Week 2: Story as Business Strategy
Week 3: The Founder’s Voice
Week 4: 1:1s
Week 5: Crafting the Origin Story and Compelling PoVs
Next Offering
February 26 - March 26, 2026
Track #2
Leading with Story
For Leaders & Executives
Week 1: What Exactly is Story
Week 2: Story as a Trust-Building Tool
Week 3: Driving Internal & External Alignment Through Story
Week 4: 1:1s
Week 5: Crisis & Credibility: Communicating Through Change
Next Offering
April 2 - 30, 2026
Track #3
Building Your Community
For Writers & Artists
Week 1: What Exactly is Story
Week 2: Finding Your Narrative Identity, Voice and Vision
Week 3: Building Community
Week 4: 1:1s
Week 5: Pitching, Publishing & Sharing
Next Offering
May 28 - June 25, 2026
Workshops are on Thursdays from 8-10 am PT, and 1:1s during week #4 are by appointment.
Dates and weekly focus areas are subject to change.
By the end of the Series, you will learn to:
Identify your core story and the personal truth or lived experience that drives your work, connects with audiences and creates meaning.
Identify and dismantle limiting narratives – both internal and external – that have kept you playing small, staying quiet or hiding behind the work.
Learn how to use stories to build trust and lead through change.
Build storytelling confidence through guided exploration so you can show up fully as yourself, without performance or apology.
Find and strengthen your voice to tell stories that don’t just inform or entertain but move people to care and to act.
Create a narrative blueprint you can use for internal and external communications, speaking engagements and social media.
Jennifer is the founder and lead advisor at Story Changes Culture Media & Consulting. She has been recognized for her storytelling acumen by Business Insider, who ranked her among the best storytellers in her industry and recently won the Gold Stevie Award for women supporting women for social change.
Jennifer is a Women’s Media Center SheSource expert and the creator, writer and director of the Chasing Grace Project, a docuseries about women in the workplace. She writes the Story Changes Culture award-winning newsletter and curates its Book Club. She received her BA in Journalism from the University of Oregon and is pursuing an MFA in creative nonfiction at Pacific University. Jennifer is working on a memoir and her latest essay was published in Vogue Magazine. Her poetry was included in the Rockaway Writer’s Rendezvous Anthology in 2024.
Jennifer was on the founding team of the Linux Foundation, the industry’s leading technology consortium, where she established the organization as the predominant thought leader on open source development and governance. Prior to the LF, she worked at the VP level at two PR agencies and as a corporate PR manager for a major semiconductor company. She is based just outside Portland, Oregon.
About Your Instructor
Frequently Asked Questions
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The first Story Changes Masterclass series starts in February 2026. Each track lasts for five weeks with workshops on Thursday mornings from 8 am PT – 10 am PT. Click here to see the full list of tracks and dates (clicks to up at the tracks).
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The Story Changes Culture Masterclass Series will happen live on Zoom with Jennifer. There will be in-person opportunities for all cohorts to meetup once a year.
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Jennifer is known for creating intimate spaces for women to collaborate and build together. The Story Changes Culture Masterclass Series will embrace this ethos and create communities that are creative, supportive and energizing.
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The first cohort for each track will receive a special discounted rate of $1495.
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If you need to cancel, please reach out to info@storychangesculture.com to process a full refund.
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The Story Changes Culture Masterclass Series will be offered twice a year. Sign up for the newsletter to be the first to learn when the next dates are announced. Because the courses are live with a focus on community and intimacy, they will not be available on-demand.
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In the unlikely event Story Changes Culture needs to cancel a track, attendees will receive a full refund and an exclusive discount for the next available track dates.
Signup for the Masterclass
Claim your spot and start building the story only you can tell.