Storytelling | Creativity | Connection
At Story Changes Culture, we believe stories are the connective tissue for influence, impact, and identity. We work with founders and entrepreneurs who want to build both their businesses and their personal brands. We work with executives and leaders who want to influence consensus internally and externally to become the trusted, authentic voices their organizations and industries need. And we work with artists and writers who want to amplify their creative work and connect with larger audiences.
Founders, artists and business leaders who work with Story Changes Culture get more than just a polished narrative. They unlock the power of their voice. For founders and entrepreneurs, this means they gain clarity and confidence in telling the story behind their idea and emerging brand. Business leaders tap into storytelling as a strategic tool to build trust, rally teams, and lead with authenticity in times of change. Artists amplify their creative vision and values and build meaningful connections with audiences who resonate with their work. No matter the role, our clients walk away with a deeper sense of purpose, a sharper message, and the confidence to share their stories in the ways that matter.
Through narrative mentorship, strategic storytelling, creative collaboration, and community connection, we help our clients craft the narratives that move people.
Founder & Lead Advisor Jennifer Cloer
About Our Founder & Lead Advisor
Jennifer is the founder and lead advisor at Story Changes Culture Media & Consulting. She has been recognized for her storytelling acumen by Business Insider, who ranked her among the best PR people in tech, and is the editor of the company’s award-winning newsletter. She also curates the Story Changes Culture Book Club and writes creative nonfiction essays and memoir.
Jennifer is also the creator and executive producer of the Chasing Grace Project, a three-episode docuseries exclusively dedicated to elevating women’s voices and advancing a constructive narrative about inclusivity. She is a Women’s Media Center SheSource expert and co-host of the Hyped podcast. She is regularly quoted in publications such as Forbes, TechCrunch, BusinessInsider, TechTarget and more.
She was on the founding team of the Linux Foundation, the industry’s leading technology consortium, where she focused on establishing the organization as the predominant thought leader on open source development and governance and garnering developer attention for open source projects and new technologies. She started the communications function at the Foundation as an individual contributor and grew it to a 30-person team of PR, social media and content production professionals. Prior to the Linux Foundation, Jennifer worked at the Director and VP levels at agencies focused on VC-funded startups and developer communities. She has been recognized by CIO.com as one of the most influential women in open source.
Jennifer is based just outside Portland, Oregon and spends as much time as possible on the Oregon coast.
“Jennifer Cloer is the Brené Brown of tech.”
—Jennifer Hoff, CBS affiliate news anchor
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